Internet access via mobile devices is growing exponentially... in order to cater for this trend, you need a website that displays & works in a user friendly way on multiple devices.
By 2014 mobile internet usage should take over desktop internet usage. That is why developers in Google and Facebook plan new features and products around the mobile experience rather than the desktop experience. Consequently, if the mobile user experience is poor, users simply will not stick around...
By 2014, internet usage by mobile devices will have surpassed desktop internet usage.
This means that, in order to remain competitive, gain leverage or simply keep up with the crowd, every business needs to begin implementing their mobile strategy.
Naturally, at this point in time business cannot afford to simply ignore desktop internet usage and concentrate solely on catering for the growing mobile market.
However, business also cannot ignore growing mobile internet usage in favour of traditional desktop markets. Instead, both markets need to be catered for in an equally important manner.
Adaptive Websites (incorporating responsive design techniques) provide businesses with a very effective solution for effectively migrating from the old to the new, without losing market share during the transition.
We all know that if you are not ranking on the first page of Google (if not in the top 3 places) for your most effective keywords/phrases, then you are simply lost in an 'ocean' of websites. Users rarely bother to search beyond the first page of search returns.
Consider the growing use of mobile devices to access your products and services and then consider how many pages of search returns a mobile user might scroll through in order to find what they are looking for. ONE!
That first page is prime real estate for business... and you want to be on it!
So, how do you get onto that first page these days? The answer is simple to explain, but not at all simple to actually implement effectively.
People are spending more time on their mobile phones than ever before. This new marketing world consists of terms like smartphones, SEO, mobile sites, geolocation and social marketing. As marketers we have to understand these new types of consumers and how best to reach them...
Over 70% of the worlds population now have a mobile phone, that's over 5 billion mobile subscribers, and in places like the US, it's 9 in 10 people. With children now more likely to own a mobile phone than a book, with 85% of kids owning a phone as to 73% having books!
68% of men are likely to make purchases thanks to mobile ads, whereas 58% of women are likely to make a purchase. Further, men are more likely than women to redeem mobile coupons (35% vs. 27%).