Having a website that can’t be found on Google is as good as having a billboard on the Nullarbor… or any other vast, uninhabited desert region! No-one is going to see it so why bother…
SEO is a collective term that relates to a range of technical processes that, when correctly applied to a website, can make that website ‘open’ for Google’s spider program (or Google-bot) to get in and traverse that website… Google then basically weighs-up whether or not that website provides the information / content that the User is seeking, and when it does, Google will list that website in the search results.
When it comes to internet marketing and getting your website found online, you really can’t afford to go past Google as being the best opportunity of connecting with consumers that are online, actively seeking out the products &/or services you offer.
Basically, Google is the Yellow Pages of the day except, instead of paying tens of thousands of $$$ a year for a one-dimensional, full page, colour advert in what used to be a big, fat, cumbersome book… you can now share your business via a multi-paged, interactive, exciting, colourful, functional website that’s accessible from anywhere in the world!
Well over 90% of Australians use Google to find the products, services and service providers they need.
And, be it right or wrong, people often relate to businesses that come up on Google’s 1st page as being industry leaders.
From our experience over the past 15 years or so, a cost effective way to get found on Google is to have what’s called SEO (Search Engine Optimisation), applied to your website – SEO can be very beneficial, especially in the longer term, because once applied, SEO stays on that website.
Yes, there are things you can do to help your site list well on Google, always keep in mind your website has two target audiences – one is the online Consumer, the other is Google!
We have been providing professional, very successful SEO / Search Engine Optimisation services and achieving 1st page Google listings for our Clients websites since 2002, we understand Google compliancy and all that comes with getting a website on to Google’s 1st page for relevant keywords and search terms – starting with Keyword Research through to applying SEO to your website’s code and pages.
Click here to Contact Us for an obligation-free quotation, or to arrange a one-on-one or phone meeting to discuss your website and Google marketing needs.